How to Discover and Monitor Bad&nbspBacklinks

Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it’s still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that’s just too expensive (and, frankly, overkill).

How to Optimize Your Google My Business Listing [Updated&nbsp2018]

Updated May 1, 2018
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted.

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next&nbspLevel

Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients and how you can create your own with Moz Pro. Read on and level up!

The Campaign Comeback: What to Do When Content Fails – Whiteboard&nbspFriday

We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today’s Whiteboard Friday, we’re delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life into a dead content campaign.

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel&nbspHeadley

Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack rankings. When I recently listened to Joel Headley describing his incredibly creative use of Google Posts to increase healthcare provider bookings, it’s something I was excited to share with the Moz community here.